QS. AL-MAIDAH AYAT 88: LABEL HALAL SEBAGAI PENGARUH KEPUTUSAN BELI

Abstract

This study aims to determine the influence of halal labels in the buying decisions of Muslim consumers inspired by QS. Al-Maidah ayat 88. The method used to collect information with simple interviews and documentation from several articles, libraries, and other documents. The results showed that Muslim consumers consider halal labels when they want to buy certain products, considering their attachment to Islamic law as stated in QS Al-Maidah verse 88. The contribution of this research to the academic world is the existence of a new approach in the form of inspiration from the Qur'an in the methodology of looking at the object of research.

Keywords: halal label, consumer buying decision, Qur'an