STRATEGI PEMASARAN EFEKTIF DI TIKTOKSHOP:  INTEGRASI KONTEN, INFLUENCER, DAN E-COMMERCE

Mu'tashim Billah Murtadlo; Fauzaan Aqila

Mu'tashim Billah Murtadlo Manajemen Bisnis Syariah, STEI Hamfara, Yogyakarta
Fauzaan Aqila Manajemen Bisnis Syariah, STEI Hamfara, Yogyakarta

Abstract

This article aims to find out an effective marketing strategy on tiktokshop with the variables of content, influencer, and e-commerce integration. The method used to obtain information was by conducting simple interviews with three respondents who were familiar with tiktokshop, collecting documents from several articles related to the research topic, and so on. The approach used to write this article is qualitative, descriptive. Tiktokshop has several interesting features to attract consumers to get to know the products offered more deeply such as the FYP feature, Live Tiktok, and free shipping. After conducting an analysis, it was found that the results of an effective marketing strategy on tiktokshop are a combination of interesting content, using influencers as sales amplifiers, and mastering e-commerce.