Youth & Islamic Economic Journal

The Influence of Media Exposure, Religious Beliefs, Self-Identity, and Health Reasons on Halal Awareness in Halal Food Products: Case Study of Yogyakarta Muslim Students

Zulfa Rasyida — 2024-07-02

A Muslim is commanded by Allah SWT to consume halal and good (tayyib) food and drink. Discussion regarding halal awareness is continuing and developing, especially in Indonesia with a total Muslim population of around 87.20% of the total population of Indonesia. Yogyakarta as a good and religious city can provide a suitable atmosphere for Muslim students as future generations of practicing Islam. This study aims to determine the effect of media exposure, religious beliefs, self-identity, and health reasons on the halal awareness of Yogyakarta Muslim students. The research method used is the associative quantitative method. The population of this research is Yogyakarta Muslim students. The data collection method used questionnaires via Google Forms with a total of 102 respondents from a sample of Muslim students UGM, UNY, UIN SUKA, UMY, UAD, and STEI Hamfara Yogyakarta. The data analysis technique used a purposive sampling technique which was tested with multiple linear regression tests using the SPSS version 26 application. The results of this study were media exposure did not partially affect halal awareness, while religious beliefs, self-identity, and health reasons partially affected halal awareness. The four variables simultaneously influence halal awareness in Yogyakarta Muslim students.

Analysis of the Influence of Digital Marketing on Halal Food Purchase Decisions at Shopee Food's

Lidya Kusuma — 2024-07-05

ABSTRACT

The study aims to determine the influence of digital marketing on halal food purchasing decisions in e-commerce, especially at shopee food's. This research uses quantitative analysis techniques and also through literature studies for data collection methods. The results of data from the data that has been collected state that digital marketing does have a considerable influence on the purchase decision of an item in e-commerce, let alone the purchase of halal food on the shopee food's marketplace platform.

Pemahaman Kebutuhan Manusia Sebagai Modal untuk Smart dalam Berkegiatan Ekonomi

A Rohaeni — 2024-07-08

Penelitian ini bertujuan untuk memahami konsep kebutuhan manusia sebagai modal untuk berkegiatan ekonomi secara smart di tengah gempuran iklan yang menawarkan gaya hidup hedonis dan merangsang perilaku konsumtif. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Metode pengumpulan data dengan studi literature dari berbagai publikasi artikel ilmiah. Kajian menyimpulkan bahwa perkembangan teknologi maya di era kehidupan kapitalisme materialistic berdampak menyuburkan gaya hidup hedonistic yang mempengaruhi kalangan pelajar remaja generasi z, kalangan muda mahasiswa millennials dan anggota masyarakat lainnya. Rangsangan kemudahan belanja online merangsang perilaku konsumtif dan gaya hidup hedonis yang jika tidak terkendali bisa mengkacaukan skala prioritas pemenuhan kebutuhan hidup, yang keterabaiannya bisa menjerumuskan pelaku pada pinjol, tidak pidana, asusila, judol, bahkan bunuh diri. Fenomena kelemahan syakhshiyyah Islam khususnya generasi pelajar remaja gen z dan generasi muda mahasiswa millennials serta anggota masyarakat lainnya membutuhkan pencerahan pemahaman Aqidah Islam dan berbagai tsaqofah Islam serta pemahaman tanggung jawab manajemen kebutuhan diri seorang muslim, tanggung jawab sosial dalam kehidupan masyarakat Islam dan gambaran jaminan pemenuhan kebutuhan hidup individu dan rakyat oleh negara pada masa kehidupan Islam sebagaimana yang dicontohkan Rosulullah Saw dan para khulafaurrasyidin. Pemahaman tentang konsepsi kebutuhan manusia diharapkan akan menjadikan generasi yang memiliki daya tahan terhadap rangsangan keinginan dan mampu berperilaku smart dalam mengelola dan memenuhi kehidupan hidup berpanduan tuntunan syariat Islam dan aulawiyat keutamaan amal.

Pengaruh promosi dan kualitas pelayanan terhadap kepuasan pelanggan: Kerangka konseptual ork

Fatimah Khoirunnisa — 2024-08-08

The purpose of this research article is to analyze whether involvement in customer satisfaction can significantly affect promotion and service quality. This research method uses a literature study with the aim of illustrating each type of review with one or two examples from the literature on promotion, service quality and customer satisfaction, as well as providing a series of recommendations for aspiring literature review writers on this topic. The results of this study conclude that promotion and service quality have a positive effect on customer satisfaction. The higher the quality of service will affect customer satisfaction and be able to increase purchases.