FENOMENA PERILAKU KONSUMSI DI ERA KAPITALISME

Abstract

This article discusses some important aspects of consumptive behavior in the era of capitalism. The type of research is library research with qualitative methods used. Information is obtained from sources in the library, such as books, articles that have been published in journals, and so on. The findings obtained that a person's consumptive behavior in the era of capitalism is driven by a tendency to shop or buy certain goods without paying attention to needs even to exceed the limits of the general normality that exists in the surrounding community.