Pengaruh promosi dan kualitas pelayanan terhadap kepuasan pelanggan: Kerangka konseptual ork

Abstract

The purpose of this research article is to analyze whether involvement in customer satisfaction can significantly affect promotion and service quality. This research method uses a literature study with the aim of illustrating each type of review with one or two examples from the literature on promotion, service quality and customer satisfaction, as well as providing a series of recommendations for aspiring literature review writers on this topic. The results of this study conclude that promotion and service quality have a positive effect on customer satisfaction. The higher the quality of service will affect customer satisfaction and be able to increase purchases.