Analysis of the Influence of Digital Marketing on Halal Food Purchase Decisions at Shopee Food's

Abstract

ABSTRACT

The study aims to determine the influence of digital marketing on halal food purchasing decisions in e-commerce, especially at shopee food's. This research uses quantitative analysis techniques and also through literature studies for data collection methods. The results of data from the data that has been collected state that digital marketing does have a considerable influence on the purchase decision of an item in e-commerce, let alone the purchase of halal food on the shopee food's marketplace platform.