The Influence of Branding and Digital Marketing on Wedding Organizer Selection Decisions

Abstract

This research article aims to analyze the effect of Branding and Digital Marketing of Wedding Organizer (WO) companies on Consumer Selection Decisions (Client) based on literature review and previous research. The writing of this research uses data collection with the Library Research method or Literature Study that comes from a collection of previous studies with a slice of related variables according to the problems in this study. The results of this study indicate that all independent variables namely, Branding and Digital Marketing have a relationship that is always consistently the same as positive in line with the dependent variable, namely the Wedding Organizer Selection Decision.