The Literature Review: Analysis Of Difference Application Blue Ocean Strategy (BOS) In Defense And Business Development In Competition

Abstract

Abstract

The need for strategic management in terms of defense and business development is indispensable for every business venture amidst the onslaught of competitive market competition. The purpose of writing in this literature review is to find out and analyze an appropriate strategy used by a business management. Blue Ocean Strategy (BOS) is a strategy that can be an alternative for a business to get out of fierce market competition by increasing innovation and emphasizing the principle of differentiation. The results in this study found that the Blue Ocean Strategy (BOS) is able to provide opportunities and opportunities for a business to survive, grow and improve physical performance and results in the midst of local and global markets.

Keywords : Competition, Blue Ocean Strategy (BOS), Differentiation.